Evaluation | Question 2

Explore the way you have represented your artist across all products.

I'd like to think that my ancillary text and main product combine effectively together. After analysing other media products, digipacks and so on I knew how to produce an effective product of the two. It follows a story narrative, but also has conceptual parts to it, for instance when she drops her capes through the forest or when she finds the balloon. They're both concepts that could be related to the lyrics. We built up a significant link between the mise-en-scene. Unlike real music videos our video didn’t actually portray the artist in any sexual manner. Her red lipstick could indicate a seductive side the other day whereas her dark eye make up suggests that she is 'unapproachable'. Her Red Riding Hood costume isn't so much of an outfit as it is a statement. The location also relates to the well known fairytale, it's set in a forest where the artist is alone and the lighting was consistent throughout. Her hair is down, which can be a relation to the idiom 'let your hair down' which can be seen as a style people only do in their privacy, a subtle way for the audience to engage with the artist. However the album cover she's got her hair loosely tied up and wearing neutral make up, but she's dressed in a long black maxi and it's set in a remote location with an authentic sunset in the background. Both products are slightly mysterious and don't sell an aspirational lifestyle to the buyer and viewer. They're both set in real locations open to the public, in a way allowing the viewers to actually be able to relate to the artists imagery and appearance.

The album cover is a close up shot of the artist, which suggests that the artist is an important part of the sales of the album. In the R'n'B genre many artists typically have images of the artists on the album cover for example R&B artists such as Rihanna, Beyonce and Kelly Rowland all conform to the idea that the sales of the album is down to the artists appearance.